Mirelith Norcroft

Amy

Founder & Chief Investment Strategist

Mirelith Norcroft is the visionary Founder and Chief Investment Strategist of Ontp Invest, setting the intellectual foundation for the firm's client-centric approach. With over two decades of success navigating diverse global markets, she is personally responsible for developing and overseeing the execution of Ontp Invest's proprietary, evidence-based investment strategies. Mirelith excels at synthesizing complex market trends and analysis into clear, actionable mandates. Her leadership ensures that the firm consistently delivers elite expert analysis alongside accessible, highly practical financial planning resources, all aimed at achieving robust, sustainable wealth generation for every client.

Forecasting the Next Bull Market: What the Experts Are Watching

Market Sentiment Signals to Watch Understanding market sentiment is one of the most telling ways to anticipate the early phases of a bull market. While no single signal guarantees a shift, tracking the tone of investors both institutional and retail alongside volatility trends can offer valuable insight. Reading Investor Confidence: Real or Reactive? Investor confidence […]

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bull market forecast

Analyzing Quarterly Earnings Reports: Expert Recommendations

Focus on the Big Picture First Start with revenue. Has it grown compared to the last quarter? How does it stack up year over year? This isn’t just about flashy headlines a sharp bump might say “we launched something new,” while a dip could mean “the party’s over.” But don’t stop there. Revenue is noisy.

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earnings report insights

Why an Emergency Financial Plan Matters and How to Make One

The Case for Emergency Planning in 2026 Economic stability isn’t what it used to be. Gig work is everywhere, full time jobs carry more uncertainty, and markets swing hard without warning. One quarter you’re cruising, the next you’re facing layoffs, tighter budgets, or contract cancellations. This is the new baseline it’s not about panic, it’s

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emergency financial plan

Tax-Loss Harvesting: A Smart Move to Minimize Capital Gains

What Tax Loss Harvesting Actually Means Tax loss harvesting is a strategic method used by investors to minimize taxable capital gains by selling investments that have lost value. This strategy is especially useful during periods of market volatility like what we’re seeing in 2026. The Basics At its core, tax loss harvesting involves: Selling underperforming

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tax loss harvesting

Money Management Tips for Young Professionals

Start with Simple, Strong Habits Before you start dreaming about investing or building wealth, lock down the basics. The first step in money management is knowing exactly where your money goes. Track every dollar incoming and outgoing. Don’t rely on memory. Use a spreadsheet if you’re old school, or lean on budgeting apps like Mint,

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finance tips for young adults

The 50/30/20 Budget Rule: How It Can Simplify Your Finances

What Is the 50/30/20 Budget Rule? The 50/30/20 budget rule is straightforward: it’s about dividing your after tax income into three simple buckets that reflect real life priorities. It doesn’t rely on spreadsheets with a thousand rows or force you to memorize finance jargon. Instead, it gives you a basic structure that works whether you

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budget rule 50 30 20

How to Build an Emergency Fund: Steps & Savings Goals

Why You Need an Emergency Fund in 2026 The economy isn’t calming down. Inflation still bites at groceries, rent, and energy bills. Jobs aren’t as stable as they used to be especially in freelance heavy or tech driven fields. Healthcare costs? Still climbing. It’s a world where one surprise bill can throw off everything. That’s

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building emergency fund

Emerging Markets to Watch in the Next Financial Quarter

What’s Driving Growth in 2026 As we head into the next financial quarter, several macroeconomic forces are shaping global investment strategies. From shifts in labor and resource distribution to the lasting effects of the pandemic, understanding these dynamics is key to identifying high potential opportunities in emerging markets. Global Macroeconomic Trends Several critical trends are

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emerging markets outlook

Comparing Active vs. Passive Investing: Which One Should You Choose?

The Basics: What Sets Active and Passive Investing Apart Let’s keep it simple. Active investing is hands on. You’ve got someone maybe a fund manager, maybe yourself trying to pick the right stocks and time the market just right. The goal? Beat the market average. That means making moves based on research, trends, gut instinct,

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active vs passive investing